Pay Per Click Ad Campaign

Understanding what it takes to put together a pay per click advertising campaign is essential to successfully advertising on Google.

Sounds obvious, doesn’t it, but why is it then that millions of internet marketers have no idea how to make Adword advertising work for them?

The answer is simple.  They don’t know---or take the time to learn---how to advertise with Google, at least to their profitable advantage.  These are the “short-cut” folks.

Consequently, their Adwords campaigns are, at best, only marginally profitable and, at worst, abject money losing failures.

12 Components of Every Successful Google Ad Campaign

On the other hand, there are serious online marketing entrepreneurs who learn how to advertise on Google and then take the time to do so to their profitable advantage.  No short cuts.

They understand that the components of a successful Ad Words campaign include:

1.   Promoting a high demand product or service

Google professionals understand something to that, to many Adwords beginners, seems counterintuitive.  They welcome competition!

If nobody else is marketing or advertising something, guess what?  There may not be a market.

2.   Promoting a profitable product or service

Here’s a no-brainer:  to make money advertising on Google, you simply need to have a profitable product or service.

That said, the devil’s in the details.  How do you find a profitable niche where you can compete? 

The answer depends upon what you want to market in your Google campaign:

       a.  Hard Goods Retail Marketing

Remember when Walmart came to town and all the mom-and-pop shops went out of business? 

Well, today Walmart is online.  So are Amazon, Best Buy, Target, Sears, and a zillion more big---really big---retailers. 

If your passion is to sell products online, and make money, you’ll need to find a niche that can be profitably developed and exploited.  You'll dramatically speed up your search for the perfect niche with Market Samurai which has excellent, free must-see videos.

       b.  Affiliate Marketing

Affiliate Marketing Fact:  Most affiliate marketing efforts are doomed to failure because, for many affiliate products, the Adword advertising costs, coupled with a low conversion rate and inadequate payout or commission, don’t lead to profitability.

3.   Superior keyword research 

Keywords are the lifeblood of a successful Google ad campaign.  

Keyword research can help you identify niches where you can effectively compete and make money.

And, highly relevant, high traffic, targeted keywords are essential to the creation of effective Adwords ads and landing pages that convert well.

But, all keywords are not created equal and, in truth, probably 90% or more provide little traffic.

Google professionals have found that the best internet tool for finding niches and other keyword research is the free Keyword Module.  You can download it here at Market Samurai. 

It really is free (select Trial Version---you'll get to keep the Keyword Module).  We use it all the time and recommend it.

To find free and easy to use tools for keyword research, visit our section Keyword Research

4.   Creating Adwords ad groups that have highly relevant keywords

5.   Writing highly relevant, targeted, optimized Adwords ads

To learn more, go to our section Writing PPC Ads

6.   Building compelling, relevant, optimized landing pages

It is far better practice to build and direct visitors to discrete landing pages rather than simply sending them to your homepage

For more, see our section Landing Pages.

7.   Avoiding Common Adword Ads Mistakes

In some ways, a successful Google Ad campaign is like tennis: the winner is determined by who makes the fewer mistakes.

Refer to our section PPC mistakes for common, but avoidable, Adword advertising mistakes.

8.   Working within Google’s advertising rules

Webmasters who ignore Google's quality and advertising rules often pay a heavy price.  Be sure that your Google ad campaign is always in compliance.

9.   Obtaining the best possible Adwords Quality Score

A very important, but relatively little known, component of any Google campaign is Google’s Quality Score.

Most of your competitors have never heard of it; take advantage of that opportunity. 

Bear in mind that the Quality Score criteria for Google and Google Search are different than the Adwords Quality Score criteria for Google Display.

Learn more about Quality Score, click.

 10. Testing ads and landing pages

Always test two ads and two landing pages against one another.  Retain the winning ad and landing page.  Replace the losing ad and landing page and test again.  Repeat until conversion rates are optimized.

11. Scaling

Once you find a good ad or landing page, keep improving its profitability.

12. Rinsing and repeating

Success begets success. 

There's essentially no limit to how far you can go in today's pay per click world.  Do something, get it right, do it again.

And again and again.  The world's your oyster.  Collect your pearls.

You and I are the first generation in the history of the planet to have the ability to efficiently market our products or services either across the world or just across our neighborhoods.

No other generation that preceded us, not our parents nor their parents, were offered the opportunity to pay only those advertising expenses targeted to specific groups of people and consumers.

Think about what this means to your business, your family, and you.  Imagine being able to market only to people who are searching for something you have and connecting with them simply by using the same words (keywords) they're using.

Ensure that your Google ad campaign includes all of the components described here and your chances for successfully advertising on Google will be dramatically increased.